https://www.alliemuchmore.com/contact daily 0.75 2020-11-06 https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1604702212517-H7TWW8E2BAGAW5YXA2YZ/IMG_4289.jpg Contact https://www.alliemuchmore.com/work daily 1.0 2020-09-21 https://www.alliemuchmore.com/work/tpc monthly 0.5 2020-10-22 https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601797723034-MO0OTABWE53QPIPBGOEB/TPC_Logo_LightGreyBG.png Work - TradePro Connect The Trade Pro Connect system has two primary wordmarks, including a stacked version. The custom letterforms are curved and inspired by steel “I” beams to connect to the main audience of this brand; contractors. https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1603336860029-TEC1CNK9IV32T43BTAOF/TPC_StyleGuide_Mockup_Red_SmoothBG.jpg Work - TradePro Connect https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602061181312-5YJ0CQCE1WWINL2GB9R1/Pantone_Mockup_6_Colors%25401.5x.jpg Work - TradePro Connect https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601628873801-9FQZ0BCZC5NZZ728G4P1/TPC_Website_Laptop_Mockup.jpg Work - TradePro Connect https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601638450132-N656MN2H3Z1JBFDXTG3H/TPC_web_mockups_Mockup_Set.jpg Work - TradePro Connect https://www.alliemuchmore.com/work/rar monthly 0.5 2020-10-21 https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602635247673-8O5Z13GUV93IEBYJ3XD9/Social+Media+Examples Work - Run Allie Run I developed a 3-week digital campaign adapted for Facebook, Instagram and Twitter to reach audiences on each platform. https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1600727532002-RR838WOHQ70SJYMY2L2V/RAR_Scroll_GIF_2.gif Work - Run Allie Run https://www.alliemuchmore.com/work/myp monthly 0.5 2020-10-21 https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1600214589914-ZK8TAT7565LMCK78KYPS/MYP_Logo_Photo_1.jpg Work - Manage Your Power https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602972871949-TKBWCV1J1LNJN7QQIAQW/MYP_Website_Final.jpg Work - Manage Your Power https://www.alliemuchmore.com/work/lkmi monthly 0.5 2020-10-17 https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602796251312-0LX7OGB8UKMF9M4DA4L4/LKMI_Example2 Work - Love Lake Michigan https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602796085847-NJJQ1N9IXN7BFQ49Z0M5/Poster+1 Work - Love Lake Michigan https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602799333560-F3AUX5ML6WAXNMT3Q6E5/LKMI_Example1_Instagram Work - Love Lake Michigan https://www.alliemuchmore.com/work/lillyspacex monthly 0.5 2020-10-22 https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1603333180567-5XNA5CMUWZ248R3OOM8R/SpaceOutreach.jpg Work - Lilly + SpaceX Launch We designed commemorative Spaceball cards–a play on baseball cards–to celebrate the successful launch and future project partnerships with NASA and CASIS. Some were autographed and passed out to children at educational events, others were shared during internal Lilly events including Lilly TedX. https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1603333332275-L7IA0EEAF21MGACDJIJO/WhyWeDoResearch_TwitterMockup1.png Work - Lilly + SpaceX Launch Beyond SpaceX Lilly Trials hosted a Tweet Chat in partnership with #WhyWeDoResearch asking, “How can the pharmaceutical industry use social media to advance research?” This was part of a week-long Tweetfest hosted by the #WhyWeDoResearch team in the UK and other collaborators in the health care realm across Europe and the US. By participating in the Tweet Chat, we aimed to bring new and diverse audiences together and broaden our reach to include a combination of patients, HCPs, other pharmaceutical companies, and industry professionals who have a particular interest in clinical research. We took it a step further and introduced an interactive, in-person element to tie #WhyWeDoResearch into actual Lilly culture. We designed and printed blank speech bubbles and gave staff the opportunity to participate in the campaign via a three-day photobooth at Lilly HQ. Seeing responses really enlivened us, and made it clear that the people who work at Lilly have deep and varying passions around what they do. We shared these images (with permission–photo releases were printed on the back of the printed speech bubbles) over several weeks on various Lilly social media channels. The researchers involved in the Lilly SpaceX launch excitedly participated in this campaign as well! https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1603334871501-EE7Q5GP0XEU89QBEXR8X/EngagementPlan1.png Work - Lilly + SpaceX Launch https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1599605220883-N0I2MR88SOUQ2BEJ33TG/SpaceX_July2019%400%2C75x.jpg Work - Lilly + SpaceX Launch Instagram Campaign https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1603334440825-XGGUOUT8TSHPNFHO33JM/IMG_0208.jpg Work - Lilly + SpaceX Launch https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1600064254633-R147Q5W3B3SM009QOPYA/SpaceFacebook.jpg Work - Lilly + SpaceX Launch https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1603334453213-0XO0FCZMEWG4UR40W8KR/IMG_0215.jpg Work - Lilly + SpaceX Launch https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1603334472852-FENXRE1WI2Q39MLHNCIH/IMG_0216.jpg Work - Lilly + SpaceX Launch https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1603334523661-3Y014BNR195FDM3K4ZES/IMG_0227.jpg Work - Lilly + SpaceX Launch https://www.alliemuchmore.com/work/energysolutions monthly 0.5 2020-10-21 https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601774344807-NDYP18O301P8VDYUUA9R/ES_Logo_1_Color_Icon_LightGreyBG_Big.png Work - Energy Solutions the Logo Working closely with the Pentagram team, we gave the logo a few subtle but important updates. An all caps wordmark–conveying an outdated and impersonal vibe–shifted to a title case typeface with custom elements in a darker grey. The icon was tightened up and given a new, more screen-friendly ES Green. https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601777955056-OM70AL2X4ZWVNNQS5IB3/ES_Logo_2_Color_Icon_GreenBG.png Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601792653856-A3DSLHPGQQ3R0V7B143R/ES_Shirt_MockUp.jpg Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601774083570-Z3UTWJL5UVAHFMF9IYZ4/Display+Window+Mock-Up.png Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601953669480-GJPR4ZLMTQ0XL5XPKJLY/Pantone_Mockup_PrimaryColors.png Work - Energy Solutions Primary color palette Before the refresh, the primary color palette was limited to green and grey, with an emphasis on using both in heavy ways–such as background colors on PowerPoint presentations. Adding blue infused a jolt of energy to the palette while keeping in line with a natural theme. https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601689794088-X7Q5MWZVT8S2X7A0M5FQ/Pantone_Mockup_SecondaryColors.png Work - Energy Solutions Secondary color palette Pulling hues directly from nature, the secondary color palette was inspired by WPA era National Parks posters. https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601975534063-DK2HA19JD113SV39U250/ES_PrintCollateral%402x.png Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1600584444722-3UIP1TGGA33UOP9TO5OG/Hand+Holding+Metal+Mug+Green+Inside.jpg Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601978651452-KAM36YX0XXSMD9FJQNS3/Foodservice_Icon_White_YellowBG.png Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601639147023-NGXX5HOW7XB811FN6GT7/Bag%2Band%2BBiz%2BCards.jpg Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602045029771-2JB0B7D0AT2TZYKLXZCZ/Foodservice_Icon_Yellow_WhiteBG.png Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602045092823-UXZ9GIV1LOHKARS30FDD/Fridge_Icon_Teal_WhiteBG.png Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1601981007022-5H0QWN165RW2PJEMUJFD/Fridge_Icon_White_TealBG.png Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602043117823-OHHYPCW1HKWRQNNGVYQ7/HVAC_Icon_Green_WhiteBG.png Work - Energy Solutions https://images.squarespace-cdn.com/content/v1/5f53264b4830fe79cec26699/1602042493228-FIEWJVKDH1C9ZVJK1SOO/HVAC_Icon_White_GreenBG.png Work - Energy Solutions